Product photography is an art in and of itself. Whether for a catalog or a promotional brochure, the product must look exactly as the art director sees it. That’s where just the right amount of light comes in and creates the image.
Food photography has one simple rule: it has to look so good to eat, you find yourself reaching for something like it, now that the image has planted the idea and your mouth is watering. From a glistening ham to a bowl of hearty tomato soup, to sweet breads and extra creamy ice cream, food needs a special touch to get it just right.